The Morning Star Company

The Morning Star Company, founded in 1970 and headquartered in Woodland, California, is the world's leading tomato processing and food production firm. The company operates three processing facilities in California's Central Valley, handling approximately 40% of the state's processing tomato production and supplying over 40% of national markets. It provides roughly 10% of the world's ingredient tomato products, with annual sales exceeding $800 million.

Morning Star's core products include ingredient tomato paste and diced tomatoes, both supplied in bulk to food manufacturers. The company serves clients across the food production, food manufacturing, food service, and retail trade sectors.

The company operates under an organizational model known as "Innovative Mission Focused Self-Management," which replaces traditional hierarchy and supervisory management with a system where workers define their own job responsibilities, make equipment purchasing decisions in consultation with experts, and are encouraged to innovate independently.