Virgin Hotels

Virgin Hotels is a luxury lifestyle hospitality brand launched by Virgin Group in 2010. It operates on a stated mission of "Everyone Leaves Feeling Better", combining heartfelt service with straightforward value and personalised experiences. The brand has a policy of no nickel-and-diming: basic comforts, including unrestricted bandwidth WiFi, are included rather than charged separately, and it positions itself as a challenger to established hotel industry norms.

The company opened its first property in Chicago in 2015 and has since grown to more than eight locations across the United States and the United Kingdom, including Dallas, Las Vegas, Nashville, New Orleans, New York City, Edinburgh and London-Shoreditch. Each property features signature two-chamber rooms, which divide accommodation into separate living and sleeping spaces, and Commons Club, social spaces that shift from daytime productivity to evening events and fuse food and beverage with music and local culture. Operations therefore span hospitality, food and beverage, events and guest services within vibrant, inclusive environments designed to integrate with their surroundings.

Technology forms part of the guest proposition. Technical domains at the brand include mobile app development, personalisation technology and guest experience technology. Products include Lucy, a mobile app delivering guest service and personalisation, and The Know, a loyalty programme for returning guests. The brand draws on more than 50 years of Virgin heritage in innovation and disruption.

Working culture is built around service, adaptability and a willingness to challenge industry convention, with an emphasis on personalised guest experiences and integration with local music, food and cultural life.