Creative Artists Agency

Creative Artists Agency (CAA) is an entertainment and sports agency founded in 1975 and headquartered in Los Angeles. It provides expertise across filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and philanthropy. The firm operates from 11 locations, among them New York, Nashville, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai and Beijing.

Its sports division represents more than 2,000 of the world's top athletes across football, baseball, basketball, hockey and soccer, as well as coaches, on-air broadcasters and sports personalities. Forbes has named CAA the Most Valuable Sports Agency for nine consecutive years. Beyond representation, the company runs a range of specialised businesses: an investment bank providing media finance services, a venture fund that has founded technology start-up companies, a brand marketing services division covering sponsorship sales and endorsements, and a philanthropic division. CAA was the first agency to build a sports business, create an investment bank, launch a venture fund, found technology companies, establish a philanthropic arm, form a brand marketing services division and build a business in China.

In September 2023 a majority stake in the company was acquired by Groupe Artémis, the investment company of François-Henri Pinault, in a deal valued at $7 billion. CAA describes its working culture as collaborative and focused on exceptional client service, with a diverse workforce charged with identifying, innovating and amplifying opportunities for clients.